words a user might search for to find some of your content. Users who know a lot about the subject may use different keywords in their search queries than someone who is new to the subject. For example, a long-time football fan might search for an acronym for Fédération Internationale de Football Association, while a new fan might use a more general query like [football playoffs]. Anticipating these differences in search behavior and taking them into account when writing your content (using the right mix of keyword phrases) could produce positive results.
You want to have at least one primary search term that you are optimizing your article with and up to two secondary keyword phrases. Does that mean you have to use more than one? No. But it can be an advanced strategy for some. At this point, it should be noted that company employee list an article will naturally be optimized when you write it. This is because if you write enough (quality) words about a topic, the words you use will describe the content well. So why optimize? To help your great content compete better in search results.
When you use specific keyword queries in your content, it can signal to Google that your content is more relevant to the searcher's query than other similar content. To learn more, check out our article on optimizing page content and try our free keyword suggestion tool to get started. Step 5. Identify and analyze the competition. Did you know that your online competition consists of the top ranking pages for your keywords? These are the web pages on which you compete for attention in search results.