Email Marketing Agency Adding video services to your email marketing agency can also give you upsells and more impressive results. For example, you can help clients start building channels that drive email subscribers to video. There are many ways to incorporate video into a client's email strategy:
Build stronger brand affinity by sharing exclusive subscriber-only video content and showcasing company culture or your employees. Share a trailer for an upcoming product or event and direct users to a registration page. Sending people to educational videos that industry mailing list to higher brand engagement ensures higher LTV. Drive people to watch sales-focused videos, such as product overviews, and help customers increase sales and trigger upsells.
You can help clients experiment with various types of video content at different stages of the customer funnel and test various storytelling techniques against different parts of the email library. Adding video to your email marketing strategy might sound like a no-brainer, but here are a number of features that affect click-through rates, open rates, and watch time. performance marketing agency