The most current concepts in digital marketing and inbound marketing , marketing automation . We live in a time when communicating with our database manually is Israel Phone Number List unthinkable, for this reason we must opt for marketing automation, but without losing personalization and adding value to the user. That technology helps us does not mean that humanization is lost, but rather that it is an ally that allows us to favor our marketing and sales strategy and ensure that the user lives a fantastic purchase or conversion experience. Offering him what he needs at each Israel Phone Number Listb point of the journey. To talk about this topic we have pablo rueda, marketing automation expert and partner manager at selligent marketing cloud. He will be one of the star speakers at the smarketing 2019 event and his company is
An official partner of the event. You can complement the article with the video interview with pablo rueda, partner manager of selligent marketing cloudis automation the Israel Phone Number List future of digital marketing? More than the future I would say it is the present. Nowadays, consumers expect a very personal level of communication from brands and, luckily, we have technology capable of dealing with it. The key is for companies to be able to meet these consumer expectationsnew call-to-action what do you think are the trends in marketing automation that will mark this 2019? Where are we going? Israel Phone Number List I believe that the trends of 2019 have to do with people, we must put them at the center of any business and although this has already been said actively and passively, I believe that this year we must face
It once and for all. Customers expect nothing less than that we communicate with them as amazon has done for a long time, for example. Any company must be able to implement a strategy that allows it to communicate with each of its Israel Phone Number List customers, through different channels, at the right time and adding value. How does automation help us be more efficient? Marketing automation allows us to simplify tasks, especially in the creation or execution phase . Having Israel Phone Number List marketing automation platforms that allow us to automate campaigns on different channels allows us to focus our efforts on analyzing results to add value and not waste time executing these campaigns. Therefore, it provides us with a brutal time saving. What role does marketing automation play in creating personalized customer relationships